Software social media marketing

With advanced modules, the analytics can provide insight into marketing efforts and their returns. Moreover, there are free and customized pricing for enterprises. To reign the social media marketing landscape, you need to stay organized and post regularly. Posting daily manually is not the best way today. There are many automation tools that you can use instead. ContentCal is one of them.

It is a tool to schedule and organize an entire social media marketing plan. Using this software, you can schedule when to post, where to post, and even have basic analytics on your hand.

It is focused on helping companies to run effective social media marketing campaigns on autopilot modes. ContentCal wants to help a broad spectrum of marketing professionals, and hence it offers multiple plans. Its free plan is aimed at individuals who are starting out social media marketing with up to 10 posts every month. SproutSocial is another one-stop shop for social media marketers. It provides CRM features that are very unique in this domain.

Moreover, SproutSocial is filled with features like competitor analysis, comparisons, groups, social listening tools, trends tracker, and other reporting and analytics that help run social media marketing campaigns.

Alike other tools in the list, SproutSocial also provides social media post scheduling and reporting for better campaigns. Many people love SproutSocial just for its extensive reports. Sendible is a social media marketing software that is aimed solely at agencies that handle multiple clients. Sendible is a fully customizable marketing platform that can be used to attract new clients. To make things easy for the agency professionals, Sendible presents new features like image search and even video search from YouTube.

Moreover, there are other automation tools in the platform that help schedule, post, and promote social media posts. AgoraPulse is a multi-platform social media marketing tool that can help you with marketing endeavors on platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn.

AgoraPulse can track efforts across multiple social media accounts, and it has rich reporting features. AgoraPulse also comes with collaboration and tracking tools so that you never miss a beat. SocialPilot is an easy-to-use social media marketing software. It helps marketers with scheduling, replying, and posting social media posts.

This software comes with channel management features that help you to manage multiple channels in a better way. It also offers URL shortening services for redirect links, and using the intelligence, it can even suggest you custom content suggestions. One of the core features of this software is the easy-to-use and intuitive user interface that has helped thousands of marketers.

SocialPilot also comes with a browser extension that can help you with managing the accounts from browsers. Sendible offers four plans for companies of different sizes:. All plans from Sendible include at least 10 queues, content publishing, workflow tools, bulk scheduling, keyword tools, and an inbox for engagement and monitoring.

However, more expensive plans include more queues and users, and the ability to include a larger number of social profiles for management purposes. The good news is that all social media management plans from Sendible offer a day free trial. You can also cancel at any time. Buffer is the best budget option for small businesses with few employees that want to manage social media without a pricey management plan.

They offer a free plan that lets one user access three social channels. Either way, you can use a day trial to get started, and all plans let you directly schedule posts on the platform. All plans also come with a browser extension, access to a mobile app, two-factor authentication, social media and email support, and access to the Buffer community.

We believe SocialPilot is best for small teams since their Small Team plan allows up to three users. By contrast, many competing software programs only allow one user on their more affordable plans. SocialPilot is the best option for businesses that want access to affordable social media software for more than one user. In total, four plans are available:. Remember that to access this special pricing, you have to pay for a year of access upfront after your day trial.

All plans from SocialPilot come with features like unlimited scheduling, bulk scheduling, access to social media analytics, a browser extension, and customer support. Higher-tier plans from SocialPilot let you have more users, oversee more social accounts, manage more Meta ad accounts , and gain access to special features like client management tools. Be aware that plans from SocialPilot set limits on how many posts you can publish per day. Their Professional plan only lets you post up to posts per day, the Small Team plan limits you to posts per day, and the Agency plan limits you to 1, posts per day across all your clients.

Social media management software is crucial for businesses that want an effective social media marketing strategy. After all, social media is now used by more businesses than ever as a way to curate and engage with clients while spreading messaging about their products and services.

However, social media management programs also help businesses save time and money. Where you would otherwise have to manage each social media platform separately, social media management platforms let you create and schedule posts across multiple platforms in one place. You can also access valuable engagement tools like idea generation, analytics, and integration with other software you use.

Social media management software can even help you manage and reply to comments, gather user information for sales funnels, and target specific audiences with online ads to boost sales. Different types of businesses may be better off focusing on specific social media platforms. A company that offers a budgeting app might do better with Meta since clients can click directly on ads, for example, yet a travel brand or a luxury clothing brand might do better with Instagram since it lets them lure users in with visual appeal.

Some say that Meta has a major advantage over other businesses, mainly due to the extraordinary opportunities you have when it comes to advertising to millions of potential customers in one place.

Meta also offers incredibly targeted advertising tools, including the ability to create and manage multiple audiences based on customizable factors.

However, the best social media platform can also depend on how businesses rely on and utilize ads. At the end of the day, a social media management platform like the ones that made our ranking could be used to help you identify which platforms provide you with the best results. This is because these software programs offer analytics and reports on engagement, which can help you determine where your time, energy, and dollars should be spent. Social media management software can be free, but the free basic plans some companies offer come with minimal tools and are typically only good for one user.

If you have a large company and you need many user profiles or access to more social media accounts across many brands, you may even need to pay more than that.

For the purpose of this ranking, we looked for social media management software programs that let users access the broadest range of social media networks. We also checked for integration options with other tools and programs, and we gave preference to providers that let customers manage more social media accounts across as many networks as possible.

Price was also a big factor in our ranking. Your Privacy Rights. To change or withdraw your consent choices for Investopedia. At any time, you can update your settings through the "EU Privacy" link at the bottom of any page. These choices will be signaled globally to our partners and will not affect browsing data. We and our partners process data to: Actively scan device characteristics for identification.

I Accept Show Purposes. Your Money. Personal Finance. Your Practice. SocialPilot offers a free day trial on all of its plans. Get started with SocialPilot today! Do your customers primarily contact you on social media? Do you find it hard to manage their messages across multiple platforms without skipping a beat? If you answered yes to both of these questions, we have the perfect solution for you— Agorapulse!

It brings your incoming messages from multiple social media platforms into one centralized location. Internally, you and your team can add labels to categorize messages or leave notes to provide context for the conversation. You can also manage organic comments, ads comments, and comments and mentions on your posts from the same dashboard.

Essentially any meaningful communication or conversation will come to you chronologically, in one unified inbox. Furthermore, Agorapulse makes it super easy to collaborate with your team.

Want to see if Agorapulse is the right fit for you? Try its software with a free day trial, risk-free! It can be difficult to determine which social media marketing software is the best for your needs, especially when so many different options are available.

Some tools, like Later, focus mainly on Instagram and Pinterest. While others, like Hootsuite, connect with them all. There are two reasons why this consideration is important to make. The second is that often the software focusing on only one or two main platforms is more cost-effective than those that encompass them all.

With this in mind, solopreneurs or small business owners looking to focus their efforts on a few social media platforms can cut costs by finding a purpose-built solution for the platforms they use.

The number of social profiles allowed on a plan is most important for those wanting to manage multiple sets of profiles from a single dashboard. Some software, like Hootsuite, allows you to manage up to 10 different social accounts under the lead-in plan, which is fantastic!

But other software, such as Later, only includes one set of social accounts per plan. If you are currently only running one set of social accounts but think you have the potential to scale in the future, look for software that offers easy scalability to make your life easier down the track. The best way to see this is by analyzing detailed data produced by your chosen software. Although all of the top social media marketing software includes reporting and analytics in some form, not all are created equal.

If you want to compare the performance of each platform side-by-side, Hootsuite is the best for that. At the very least, the software you choose should have built-in reporting and analytics. The best social media marketing software is Hootsuite.

You also want to make sure your solution of choice has sophisticated built-in reporting and analytics to see the fruits of your marketing strategy come to life. Our content is reader-supported, which means that if you click on some of our links that we may earn a commission.